Course description

In this video, Sean Meyers demonstrates how to use the benefit checklist in creating a video sales letter. The checklist is the same one you have in your toolbox and should be created a duplicate of each time you use it. Save it as something useful in a folder designated for the video sales letter.

In the first example, the benefits checklist is created for the Toolbox Video. The checklist includes a list of features in your product or solution, such as the pain and problems checklist, the call to action checklist, and the story checklist. These features can be copied and pasted into the video sales letter template.

The template includes word and pages versions of every checklist, as well as PowerPoint and keynote versions of the master template. Instructional videos for each step are also included. The toolbox is primarily a toolbox, with each feature being trained on.

For example, how to craft benefits for your video sales letter, determine pain and problems, scratch the itch, and write your story and video sales letter. The template is easy to use and copy and paste.

To create the video sales letter, copy and paste the checklist and the call to action. For example, if you're selling a 16-color printing drum, you can create a benefit statement by joining the feature with a "s" statement. This will make the graphics jump off the page, which is what people are buying.

In conclusion, Sean Meyers' video provides a comprehensive guide to creating a successful video sales letter using the benefit checklist and instructional videos. By following these steps, you can create a powerful and engaging video sales letter that resonates with your target audience.

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